...and while we're on the subject...
Many of you know I've been living and breathing on the internet for the past, few years. In that time, I've seen several people also hop right on and do the same. Now that I've been working for a retailer, performing analytics and watching segmentation (almost on a daily basis) I've come to the "shocking" realization of something we all knew years ago...
...the frequent users of the internet make up a very obscure market that does not represent the rest of the population.
Why is this humbling? Because no amount of discussion, self-promotion, etc. is giving me the return-on-investment (ROI) that I need. An up-to-the-minute online presence does nothing to change the reality of my situation: being so accessible is not getting me any closer to my goals. In fact, I'm finding myself stretched to the limit because people are asking me for free advice about online marketing.
Since everyone is so interested in talking with me about online marketing, I feel that a) no one cares about my writing and b) I. Need. To. Write. Regardless of whether or not I have a day job (and I do truly enjoy my current one) - balancing my work online while writing offline is becoming my number one priority. Especially now that the weather is getting colder.
Watch out characters, because here I come.
