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I. Am. Annoyed.
mood: 
Rant-y.
Rant-y.music: Some abhorrent adventure music in the background. It's pretty cheesy, actually.
I understand the need to sell your book or your game. I also understand the need to sell "you" as a brand. Believe me, I really do and I'm right there with you.
I cannot, however, claim to comprehend why on earth you feel the need to constantly barrage every social media channel and website with the words - "We need more followers. We need more fans. Buy my book. Support my efforts. Follow me. Follow me. FOLLOW ME."
This annoys me in a way that I can not even begin to describe. Why? Because telling me that I should follow you doesn't explain WHY I should do it. You're not building relationships -- you just care about sheer numbers. And I, my fellow author, am not a bar code.
I get that you need sales. Newsflash: We all do. But every single, flipping post should not be that desperate plea. When you sell a book (or a game) you're selling a huge chunk of TIME. I don't care about the title of your book. I care about what's in the book. Tell me about that or your publisher, your game mechanics or your characters. But for dictionary's sake -- please stop asking me to spend money on something you don't enjoy talking about.
If you ever find that I am ultra self marketing, I give you my permission to slap me. Hard.
However, if you're asking more than very occasionally (once per year or so) or if you're asking for extensive effort or money, then you need to do more than just rely on the charity (because that's what it is, really) of your friends. One of the reasons I've hesitated to follow a "pay per view" or small sales model on my site (thus far) is that I'm wrestling with the idea of being certain I'm offering true value for what I'm asking for compensation for, rather than coasting along on "charity sales".
I have a hard enough time telling people they should glance sideways at my stuff. :)